✦ vs ActiveCampaign
The ActiveCampaign alternative built for marketers AND developers.
ActiveCampaign bundles marketing automation with a CRM, deals pipeline, and sales features you might not need. Mailazy focuses on email + lifecycle marketing — at a fraction of the price.
Feature comparison
Mailazy vs ActiveCampaign.
| Feature | Mailazy Recommended | ActiveCampaign |
|---|---|---|
| Marketing & automation | ||
| Visual workflow builder | yes (excellent) | |
| AI email builder | Limited | |
| Drag-drop template editor | ||
| Contact management + segments | ||
| Developer & platform | ||
| Transactional API + SMTP | yes (included) | Postmark partner ($) |
| Email API + SMTP | Partner only | |
| Pricing & plans | ||
| Free tier | 1,000 contacts | No (14-day trial) |
| Pricing at 5k contacts | $100 | ~$135 (Plus) |
| Features | ||
| Built-in CRM / deals | no (integrations only) | yes (paid tier) |
| Bring your own AWS SES | ||
Pricing comparison
Marketing automation without the CRM bloat.
Volume
Mailazy
ActiveCampaign
You save
1,000 contacts
Free
$29 (Starter)
—
5,000 contacts
$100
~$135
—
50,000 contacts
$100
~$430
~77% less
250,000 contacts
~$300
Custom (sales)
—
Estimates based on public list prices. See full pricing for committed-use and BYO-SES rates.
Three reasons to leave ActiveCampaign.
Focused on email
No CRM bundle. Email + lifecycle marketing only.
Cheaper at scale
Flat per-contact pricing. No feature-gated tiers.
Native transactional
API + SMTP included. ActiveCampaign requires Postmark partner.
Migration in 3 steps
Switch in under a day.
- 1 Import contacts in 60 seconds
CSV from your old ESP, or one-click sync from Stripe / Shopify / HubSpot.
- 2 Rebuild key workflows
Our team rebuilds your top 5 flows for free on Marketing tier. Bring the screenshot.
- 3 Test, then switch
Run both ESPs in parallel for a week. Compare open + click rates side-by-side before cutting over.
Common migration questions
Does Mailazy have a CRM?
Not a built-in CRM — Mailazy is focused on email and lifecycle marketing. We integrate with HubSpot, Salesforce, Pipedrive, and Stripe so your CRM stays the source of truth for sales.
Will my AC automations import?
Workflow shape is similar (triggers, conditions, actions, waits). We rebuild your top 5 automations for free on Marketing+ tiers using your screenshots.
What about ActiveCampaign's Predictive Sending?
Mailazy includes send-time optimization on the Marketing tier — same principle (per-recipient best time based on engagement history).
Can I use Mailazy for transactional too?
Yes — REST API + SMTP included. AC requires partnering with Postmark for transactional sends, which adds cost and complexity.
How long does migration take?
Most AC migrations finish in 1-2 days for teams under 50k contacts. Larger accounts get a dedicated migration engineer.