✦ Workflows

Onboarding flows in minutes, not weeks.

Drag triggers, waits and branches onto a canvas. Send based on signup, purchase, abandoned cart, or any custom product event.

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Onboarding workflow

Trigger

user.signup

Wait

1 day

Send

Welcome email

78%

opened email

Send

Feature highlight

Sub-features

Everything a workflow needs.

Any trigger

Signup, purchase, custom events, time-based, list join.

Branches & A/B

Conditional paths, multi-variant splits, holdout groups.

Smart timing

Waits, send-time optimization, throttle by hour, time-zone aware.

Conditions

Branch on anything in your customer data.

Conditional sends based on plan, location, last activity, custom event properties, or any attribute on the contact record.

Visual condition builder. No SQL, no code.
Real-time evaluation. Re-checked on every event.
Backtest on historicals. Preview audience before launch.

Try the builder→

When user matches all:

plan is "Pro"

last_login before 7 days ago

workflow.activation = completed

→ 1,247 contacts match

Use cases

Flows teams ship in their first week.

Onboarding

5-email series triggered by signup. Branches on first-action.

Abandoned cart

Reminder → 10% discount → final reminder. Recovers 15-25% of carts.

Re-engagement

Dormant 30d → win-back → sunset offer. Auto-triggered on inactivity.

Trigger from anywhere

Works with your existing stack.

Stripe · Shopify · Segment · Webhook · API · HubSpot · Zapier · Salesforce