✦ vs Klaviyo
The Klaviyo alternative built for marketers AND developers.
Klaviyo is built for Shopify e-commerce. If you're running on something else — or if you're a SaaS — you're paying a Shopify premium you don't need. Mailazy is platform-agnostic.
Feature comparison
Mailazy vs Klaviyo.
| Feature | Mailazy Recommended | Klaviyo |
|---|---|---|
| Marketing & automation | ||
| Visual workflow builder | ||
| AI email builder | Limited | |
| Drag-drop template editor | ||
| Contact management + segments | ||
| Developer & platform | ||
| Transactional API + SMTP | yes (included) | |
| Pricing & plans | ||
| Free tier | 1,000 contacts | 500 contacts (250 sends) |
| Pricing at 5k contacts | $100 | ~$100 |
| Pricing at 50k contacts | $100 | ~$720 |
| Features | ||
| Shopify integration | yes (native) | |
| Non-Shopify e-commerce | yes (Magento, BC, custom) | Limited |
| SaaS lifecycle ready | Limited (e-commerce focus) | |
| Bring your own AWS SES | ||
Pricing comparison
Cheaper for non-Shopify e-commerce — and SaaS too.
Volume
Mailazy
Klaviyo
You save
5,000 contacts
$100
~$100
—
25,000 contacts
$100
~$400
~75% less
100,000 contacts
~$200
~$1,380
~85% less
Estimates based on public list prices. See full pricing for committed-use and BYO-SES rates.
Three reasons to leave Klaviyo.
Any e-commerce platform
Shopify, BigCommerce, Magento, WooCommerce, custom — all first-class.
SaaS-ready
Product-led companies use Mailazy for onboarding flows, not Klaviyo.
No e-commerce premium
Flat per-contact. Save 50-85% at scale.
Migration in 3 steps
Switch in under a day.
- 1 Import contacts in 60 seconds
CSV from your old ESP, or one-click sync from Stripe / Shopify / HubSpot.
- 2 Rebuild key workflows
Our team rebuilds your top 5 flows for free on Marketing tier. Bring the screenshot.
- 3 Test, then switch
Run both ESPs in parallel for a week. Compare open + click rates side-by-side before cutting over.
Common migration questions
Does Mailazy integrate with Shopify?
Yes — first-class. One-click sync for customers, orders, abandoned checkouts. The full Klaviyo feature set works here too.
What if I'm not on Shopify?
Mailazy is platform-agnostic — Magento, BigCommerce, WooCommerce, custom commerce, or SaaS all work equally well. Klaviyo's non-Shopify support is limited.
Can I migrate Klaviyo flows?
Yes. Flow shape is similar. We rebuild your top 5 flows for free during onboarding on Marketing+ tiers.
What about Klaviyo's SMS?
Mailazy is email-only today. We integrate with Twilio for SMS via webhooks. WhatsApp is on the roadmap.
How does pricing compare at high contact counts?
At 100k contacts, Klaviyo runs $1,380/mo while Mailazy stays around $200/mo. Larger lists see even bigger savings.