✦ vs SendGrid
The SendGrid alternative built for marketers AND developers.
Workflows, AI templates, contacts and deliverability — plus the SMTP and API you came to SendGrid for. No per-email markup, no Marketing Campaigns upcharge.
Feature comparison
Mailazy vs SendGrid.
| Feature | Mailazy Recommended | SendGrid |
|---|---|---|
| Marketing & automation | ||
| Visual workflow builder | ||
| AI newsletter builder | ||
| Drag-drop template editor | Limited | |
| Contact management + segments | Marketing add-on only | |
| Developer & platform | ||
| Email API + SMTP | ||
| Webhook events | ||
| 90-day full-payload logs | 7 days | |
| Reporting & analytics | ||
| Real-time analytics | ||
| Branding & agencies | ||
| White-label / reseller program | ||
| Pricing & plans | ||
| Per-email markup on transactional | ||
| Marketing Campaigns add-on fee | ||
| Free tier | 1,000 contacts | 100 emails/day |
| Support & success | ||
| Support response SLA | 24 hours | Paid tier only |
| Features | ||
| Bring your own AWS SES | ||
Pricing comparison
Marketing automation + email API in one platform.
Volume
Mailazy
SendGrid
You save
10k emails / month
Free
$19.95
free
100k emails / month
$100
$89.95
—
1M emails / month
~$200
~$1,200
~83% less
10M emails / month
~$1,200
~$5,000
~76% less
Estimates based on public list prices. See full pricing for committed-use and BYO-SES rates.
Three reasons to leave SendGrid.
70% cheaper at scale
BYO AWS SES eliminates the per-email markup. Pay AWS directly.
Marketers included
Workflows, AI, segments — without the Marketing Campaigns upcharge.
1-day migration
Same SMTP shape. Domain auth ports over. Done in an afternoon.
Migration in 3 steps
Switch in under a day.
- 1 Swap the SMTP/API key
Update your environment variable. SDK signatures match — Node, Python, Go, Ruby, PHP supported.
- 2 Port DNS authentication
Add Mailazy SPF + DKIM records. Existing DMARC stays. Reputation transfers automatically.
- 3 Replay your last 24 hours
We mirror sends to both providers for one day. Confirm parity, then cut over completely.
We were paying $4,200/mo on SendGrid for 5M sends plus the Marketing Campaigns add-on. Moved to Mailazy with BYO SES, cut the bill to $600. Open rates went UP.
Daniel Reyes
Director of Platform Engineering · SaaS at 3M+ contacts
Common migration questions
Will my SendGrid templates work in Mailazy?
Yes — paste raw HTML or import via our template API. Handlebars and Liquid syntax both supported. We auto-convert SendGrid's {{var}} into our placeholder format.
Can I keep my SendGrid domain authentication?
Yes. Add Mailazy SPF/DKIM records alongside your existing ones. Once cut over, you can remove SendGrid's records — your domain reputation continues uninterrupted.
How does "bring your own AWS SES" work?
Connect your AWS account. Mailazy orchestrates sending through your SES while handling deliverability, reputation, retries, and analytics. You pay AWS $0.10/1k emails directly; we charge a flat platform fee.
Do you have a Marketing Campaigns equivalent?
Yes — workflows, AI email builder, drag-drop editor, contacts, segments, and broadcasts are included in every tier. No add-on fee.
Is there a SendGrid → Mailazy migration tool?
Yes. We have a one-click import for templates, contact lists, suppressions, and webhook subscriptions. Most teams finish in under a day.